I designed the visual identity
for a coffee stand that I ran
at the Mt Pleasant farmer’s
market in Washington DC for
3 years, which my sister is still running.
We served espresso on a 1948 Gaggia Gilda manual lever epsresso machine that I refurbished, along with pour over, cold brew, and matcha. We only served our drinks straight—no sugar or cream. This was inspired by the Gilda having been designed without a steam wand, which was meant as a statement that the Gilda makes such great coffee, milk isn’t needed.
We served espresso on a 1948 Gaggia Gilda manual lever epsresso machine that I refurbished, along with pour over, cold brew, and matcha. We only served our drinks straight—no sugar or cream. This was inspired by the Gilda having been designed without a steam wand, which was meant as a statement that the Gilda makes such great coffee, milk isn’t needed.
The brand was named after
Wes Anderson’s character
from the Royal Tenenbaums,
Pagoda. The logo is an abstract, three-dimensional
representation of a ‘pagoda’
tower.
Under the same brand, I also designed a jacket—a cross between a US Army her- ringbone twill chore coat and a traditional Japanese work shirt. The idea was inspired by my Grandfather’s experiences during World War 2, and his time in Japan after the war.
Under the same brand, I also designed a jacket—a cross between a US Army her- ringbone twill chore coat and a traditional Japanese work shirt. The idea was inspired by my Grandfather’s experiences during World War 2, and his time in Japan after the war.