District Space hosts events for Washington DC’s restaurant and bar entrepreneurs, and needed an identity that could remain neutral to support a wide variety of brands with their own diverse visual identities.

I designed a minimal visual identity that emphasises space and potential, that could be adapted to work well with every visiting brand’s own identity.

For each event, the pop up’s name is placed below the logo inside the District Space square. This format saves time, and creates a cohesive identity for the brand as it is used over time.