



District Space hosts events
for Washington DC’s restaurant and bar entrepreneurs,
and needed an identity that
could remain neutral to support a wide variety of brands
with their own diverse visual
identities.
I designed a minimal visual identity that emphasises space and potential, that could be adapted to work well with every visiting brand’s own identity.
I designed a minimal visual identity that emphasises space and potential, that could be adapted to work well with every visiting brand’s own identity.
For each event, the pop up’s
name is placed below the logo inside the District
Space square. This format
saves time, and creates a cohesive identity for the brand
as it is used over time.