Chief is a women's networking club open only to C-level executives. For this identity revision proposal, I studied photos of the interior space at their club headquarters in Manhattan, and based the concept for my proposal on simply a feeling of sophistication, luxury, and exclusivity, derived from the choices made decorating that I used as a proxy to understand their sensibility. I believe the job of a graphic designer when creating an identity is to anticipate what the client wants, what their values are, so that we can give them something they love that they wouldn't have been able to articulate on their own.

Next Wave is an annual performing arts festival at the Brooklyn Academy of Music. Using their event details from 2019, this program is designed to capture the dichotomous nature of the event, of BAM and more broadly New York City itself, all places that are simultaneously refined and raw. Collaging photos from each show with loose line illustrations brings a sense of cohesion between individual performances, as if they are all peforming together on the page, while demonstrating both rigorous minimalism and a playful tone togeher in one voice.

Brass Tacks is a clothing and lifetstyle brand based around a sensitivity to "living room culture"—a casual vibe experienced through lighting, music, clothing, incense and an appreciation for cultural detail. The brand's aesthetic is flexible, interpreted in different ways for each piece but always capturing the same tone of playful expression. Influences are drawn from a wide variety of cultures reflecting the diveristy of the team, representing the Caribbean, Hawaii, Philippines and the US.

To create a narrative for a hypothetical museum curated by John Waters, I watched his movies, listened to interviews, and read his writing to glean what his values are, what he appreciates in art, and the result was: "The John", where the gallery is in the bathroom. In addition to having the Baltimore Museum of Art's restroom named after him, John Waters often depicts scenes of delinquents smoking in the bathroom, and in interviews he laments the loss of bathroom perverts and all of the inappropriate behavior that used to be found there before the internet sent home all of the seedy characters that inform Mr. Waters' aesthetics and views on art.
   The visual identity takes inspiration from default signage found in bathrooms, as well as an interpretation of 3D space through illustration that connotes installation manuals for hardware. Placing the gallery in a public restroom creates a delightful contrast between the worlds of high brow art and random people who just need to use the bathroom—a setting ripe for unexpected collisions that I’m sure John Waters would appreciate.